You’ve heard of the Hot Girl Summer and the Hoochie Daddy Summer, but get ready for the Summer of Loungefly! Summer of Loungefly is a multifaceted and immersive brand experience celebrating the latest summer offerings on August 13, 2022. This huge event will be held at Goya Studios (1541 N Cahuenga Blvd., Los Angeles, CA 90028).
The event will transform the Goya Studios into six colorful areas, including a beach-themed lounge with deckchairs, high tables, ice cream, and coffee! The other areas will feature Loungefly and its other brand Stitch Shoppe by Loungefly. Fans of the fandom-forward brand can look forward to interactive areas featuring some of their favorite IPs! The designated sections will not only provide fans with interactive photo opportunities but offer themed snacks for guests to enjoy, including cotton candy in the rainbow Care Bears space and special character appearances throughout.
There will also be showings from Lisa Frank, Disney, Sanrio, and more!
Loungefly is known for its intricately designed backpacks, wallets, totes and crossbody bags, apparel, collectible enamel pins, and other small accessories, They are also everything is very collectible! Loungefly’s thoughtfully curated collections tell wearable stories inspired by the most beloved properties in the world. Crafted with care and precision – leaving no detail overlooked – fans find value in every stitch as bag zippers to custom linings showcase their passion for the fandom they proudly wear. The Loungefly brand has expanded with Stitch Shoppe, their first high-end apparel line promoting body positivity (offering sizes XS to 4XL).